Here are 10 reasons why your small business should up its video advertising
Updated: Jul 9, 2022
Proof of video’s massive popularity is everywhere. Just consider this info: mobile video consumption rises by 100% every year, and 63% of that traffic is going straight to video.
(We could go on.)
There are plenty more reasons why video consumption continues to grow at an exponential rate online. The fact is, online audiences love how much more creative, visual and informative video is, and marketers love how much more effective it is.
Not convinced? Let’s look at just how well video advertising is doing in the online space, and how small businesses and brands can utilize it for their marketing efforts.
What is video advertising?
The promotional content that gets played before, during, or after you’ve streamed content is what marketing professionals call video advertising. Some include display ads with video content in their definition of video marketing, but you could go as far as to say that technically any promotional video content found online is some form of video advertising. However, the term is usually saved for intentionally curated ads that align with a company’s overall marketing strategy.
Where can my video ads live?
One of the main objectives of online video advertising is to raise awareness about your brand or a certain product or service. Raising brand awareness keeps your products in the minds of your audience, which in turn leads to more traffic to your business. This is another reason to invest in video ads: grow your online sales.
You can also use well placed video ads to generate leads. Seek out the places where your target audience hangs out online and focus your ad campaign through these channels. Don’t forget that you can also use your video ads to retarget your existing customers to keep them interested in what your brand is doing and become a staple for your loyal followers.
Video ads are extremely versatile and there are endless possibilities when it comes to getting your ads seen online. Each platform has different features that appeal to certain audiences, like native video advertising, UGC, and other strategies.
Let’s talk about some of the best places for your video ads to call home.
Get your ads seen by people who are already searching for products or services like your business offers by signing up for GoogleAds, Google’s PPC program. They’ll post your ads on Google searches, in Google Maps, and in other places where visitors might be interested in your ads. They have some cool tools that can help you create a new ad campaign or improve your video ad.
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Google also provides Local Services Ads, which is a great way to build your following IRL. This is one of the most crucial tips for local businesses to remember if they want to stand out with their online marketing. You’ll also only have to pay per lead, which is a nice benefit for using the service.
Since people are used to seeing banner ads displayed in all corners of the internet, they’re used to ignoring them (sometimes called “banner blindness”). This is why social media platforms are another place where video ads thrive. Native video advertising blends in with your other branded content and doesn’t give off the same pushy feeling that banner ads can.
You can use a Facebook business page or a professional Instagram account to post your video ads. Pinterest is a unique platform where people go to find inspiration and new must-haves, so a successful video ad campaign on Pinterest relies on stellar pinning, collections, and paid ads.
10 reasons why small businesses need video advertising, too
The benefits of online video advertising aren’t just for the big guys, and here’s why.
1. Visual is valuable
There’s actually a scientific explanation for why video is so much more effective than other traditional forms of advertising. In fact, 65% of the world’s population are classified as “visual learners,” and 90% of all information processed by our brains is considered visual.
Sure, video isn’t the only form of visual advertising, but it’s a no-brainer that dynamic content like video is far and away the most engaging, entertaining and comprehensive of your options. In fact, Youtube is the second largest search engine behind Google with more than 1.5 million users per month
2. Video boosts revenue faster
Marketers who utilize video advertising can grow revenue much faster than those using non-video content — 49% faster, to be exact. This should come as no surprise to companies that have used video in the past, as metrics for everything from engagement, click-throughs, and ROI consistently outpace advertising that uses plain text and images.
3. Customers like video better
Over 72% of customers reported that they preferred video to text ads. Brands can count on visually engaging video to help differentiate their content in an increasingly crowded marketplace.
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4. Video actually influences decisions
Not only do consumers prefer video, it’s also often a major factor in their buying decision process. In fact, 90% of customers say that video has helped them make a purchase decision. For small businesses looking to up their retail game, including a video along with your first-rate product shots could make all the difference in sending your customers to their cart.
5. Video helps sell
One of the best arenas to explore video’s effectiveness as a selling tool is in some of the biggest online markets in the world. According to stats released from Amazon and eBay, adding video ads to a product description increases the likelihood of a shopper buying an item by up to 35%.
In sum, online video advertising will always be a marketer’s best bet for creating visually rich content that actually helps increase revenue.
6. We’re watching more video than ever (no surprise there!)
Online video consumption has routinely been increasing at about 32% year over year. That’s not just online. Globally speaking, the average human is watching 85 minutes of video a day. And this number could well be over 100 minutes in no time.